Organic search is one of the major ways you can get traffic to your site. When we started talking about TripTouch we thought that we need to find other ways of attracting potential users. Organic search is very hard to do in Travel - there is so much competition!
However we’re now getting more optimistic about getting traffic from search engines. It seems that for some long-tail searches we are getting good results in Google. So for example if you’re looking for hostel les amis frankfurt in Google we are in the second place, and in some more esoteric searches we are even #1. Cool. We are already getting a few hundred of visitors monthly from search engines, and that’s just the beginning.
Obviously we need a lot of work here - get more content, preferably original content, and also get more links pointing at TripTouch to boost our ‘page-rank’. We also need to make sure all our pages are correctly read by the search engines. That’s one of the reasons we added the ‘destination-map‘, for example.